Kraft Miracle Whip

Miracle Whip is a beloved condiment famously distinguished from traditional mayonnaise by its unique blend of spices and slightly sweeter profile. Originally developed as a more affordable alternative to mayonnaise during the Great Depression, it was first introduced at the 1933 Century of Progress World's Fair in Chicago.

Today, the brand is a staple in North American kitchens. In Canada, it is widely produced and distributed by Kraft Heinz Canada, often utilizing local manufacturing facilities such as the historic Mont-Royal plant in Montreal. This specific packaging, featuring bilingual English and French text, is tailored for the Canadian market.

As of the mid-2020s, the brand remains under the global umbrella of The Kraft Heinz Company, which was formed through the high-profile merger of Kraft Foods and H.J. Heinz Holding Corporation in 2015. The company continues to be headquartered in the United States, managing a diverse portfolio of iconic food and beverage brands worldwide.