Made O'Meter
Discover where a brand or product originates
NIVEA is one of the world's most recognized skin care brands, with a history dating back to its founding in Germany in 1911. The brand was established by Paul C. Beiersdorf and further developed by pharmacist Oscar Troplowitz, who created the first stable water-in-oil emulsifier, Eucerit, leading to the iconic NIVEA Creme.
Today, NIVEA is the flagship brand of Beiersdorf AG, a major German multinational company specializing in personal-care products and self-adhesive tapes. Beiersdorf remains headquartered in Hamburg, Germany, and operates as the ultimate owner of the brand.
Due to its global scale, NIVEA products like the Express Hydration Body Lotion are manufactured in various regional production centers. Major manufacturing hubs include facilities in Germany, Spain, Mexico, Thailand, and Poland to serve different continental markets efficiently. Local subsidiaries, such as Beiersdorf Inc. in the US or Beiersdorf UK Ltd., handle regional distribution and marketing.
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