Monster Energy Ultra

Monster Energy Ultra, often recognized by its textured white can, is a sugar-free variant of the famous Monster Energy line. The brand was originally launched by Hansen’s Natural Company in 2002, which later rebranded to Monster Beverage Corporation in 2012 due to the brand's immense success. While the brand has its roots in California, USA, it is now a global powerhouse in the functional beverage category.

Manufacturing of Monster Energy products occurs in multiple countries across North America, Europe, and Asia through a vast network of bottling partners. A significant shift in the brand's history occurred in 2015 when The Coca-Cola Company entered into a long-term strategic partnership, acquiring a minority stake and becoming the primary global distributor. Today, the Monster Beverage Corporation remains the ultimate owner, with The Coca-Cola Company holding a nearly 20% stake, maintaining its status as one of the most visible brands in extreme sports and gaming culture.