Pantene Pro-V Classic Clean Shampoo

Pantene is a global hair care brand synonymous with healthy, shiny hair. Its journey began in 1945 in Switzerland, founded by the pharmaceutical company Hoffmann-La Roche. The name 'Pantene' was inspired by panthenol—then a groundbreaking ingredient known for its restorative properties. By 1985, the brand was acquired by Richardson-Vicks, which was itself purchased by the American multinational consumer goods giant Procter & Gamble (P&G) only months later. Under P&G's stewardship, Pantene transitioned from a niche European pharmacy product to one of the most recognizable household names in beauty worldwide.

Today, Pantene is the jewel of P&G's hair care portfolio. While its roots are Swiss and its headquarters are in Cincinnati, Ohio, the brand maintains a massive global manufacturing network. For the European market, a significant portion of production occurs in high-tech facilities in Germany and France (notably the Blois plant), though regional distribution centers ensure products are made sustainably close to their target markets. The specific product shown features the 'Active Nutri-Plex' technology, a 2026-era formulation focusing on internal hair bond repair and protection.