ELEPHANT Baked Squeezed Pretzels

Elephant is a popular snack brand specialized in 'squeezed' or flat-baked pretzels. The brand was originally created by the Romanian company Alka Group, which was founded in 1994. Known for their unique thin and crunchy texture, Elephant pretzels are marketed as a healthier baked alternative to traditional fried potato chips.

While the brand has a strong presence across South-Eastern Europe and the Middle East, it has expanded significantly into Western Europe, including the Netherlands. Manufacturing primarily takes place in Alka's modern production facilities in Romania. The brand is currently owned and managed by the Alka Group, an independent family-owned confectionery and snack producer with headquarters in Bucharest, Romania.