Signal Toothpaste

Signal is a globally recognized oral hygiene brand that has been a leader in dental care for decades. Originally introduced in 1961, it was pioneer in the toothpaste market by launching the world's first striped toothpaste, combining hygiene and aesthetic appeal.

The brand is manufactured in various locations across the globe to serve local markets, with major production facilities located in Europe, Southeast Asia, and Africa. Ownership sits with the multinational giant Unilever, which acquired the brand early in its history and has since expanded it under several regional names including Pepsodent, Mentadent, and Close-Up in different territories.

As of the mid-2020s, Signal remains a core pillar of Unilever's personal care portfolio, focusing on fluoride-based protection and sustainable packaging initiatives to maintain its position as one of the most trusted dental brands worldwide.