Snickers

Snickers is the world's best-selling chocolate bar, consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. Introduced in 1930 by Frank Mars in Chicago, the bar was named after the Mars family's favorite horse. Today, it remains a flagship brand for Mars, Incorporated, a massive privately held family business.

While the brand originated in the United States, its manufacturing footprint is truly global to meet demand in over 100 countries. In the U.S., a majority of the production occurs in Waco, Texas, alongside facilities in New Jersey and Pennsylvania. Internationally, Snickers is produced in major hubs including the United Kingdom (Slough), Australia (Ballarat), the Netherlands (Veghel), and China (Jiaxing), ensuring localized supply chains for different regions.

Historically, the bar was marketed as 'Marathon' in the UK and Ireland until 1990, when the name was unified globally. As of 2026, Mars remains the ultimate owner, continuing to invest billions in manufacturing and innovation, such as the strategic acquisition of Kellanova in late 2025 which further expanded their snacking empire.