Peroni Nastro Azzurro

Peroni Nastro Azzurro is a world-renowned premium Italian lager, originally launched in Rome in 1963. The brand gained international fame for its crisp, refreshing flavor profile that was designed to embody the style and craftsmanship of Italian culture. The label visible in the image identifies it as 'Birra Superiore', a nod to its premium positioning in the market.

While the brand's heart remains in Italy—where it is manufactured in major breweries in Rome, Bari, and Padua—global demand has led to production expanding to other regions under strict supervision. In markets like Australia, local production agreements sometimes exist to ensure freshness and reduce carbon footprints.

The brand was originally owned by Birra Peroni, a family brewery founded in Vigevano in 1846. After being acquired by SABMiller in 2003, it was eventually sold to the Japanese beverage giant Asahi Group Holdings in 2016 to facilitate the AB InBev and SABMiller merger. Today, Asahi manages Peroni as one of its leading international premium brands.