New Balance Sneakers

New Balance is a major American sports footwear and apparel brand that originated in Boston, Massachusetts. Founded in 1906 as the New Balance Arch Support Company, the brand has grown from a specialized manufacturer of orthopedic inserts into one of the world's leading athletic shoe companies. It is well-known for maintaining a manufacturing presence in the United States and the United Kingdom, alongside significant production facilities in Asia.

The brand has remained unique in the industry by remaining a privately held company. It is currently owned and controlled by the Davis family, who purchased the company in 1972. While many of its high-end performance models are produced in domestic factories in the US and UK, the majority of its global lifestyle and athletic volume is manufactured in countries such as Vietnam, Indonesia, and China. Global distribution is handled through various subsidiaries tailored to specific regional markets, including New Balance Australia.