Haribo Goldbären

Haribo Goldbären, famously known as Goldbears, are the flagship product of the German confectionery giant Haribo. The brand was founded in 1920 by Hans Riegel in Bonn, Germany; the name 'Haribo' itself is a syllabic abbreviation of HAns RIegel BOnn. In 1922, Riegel invented the 'Dancing Bear' (Tanzbär), the precursor to the modern Goldbear, which eventually became the world's most recognized gummy candy.

While rooted in German tradition, Haribo has grown into a global powerhouse. Manufacturing takes place across 16 production sites in 11 different countries, including major facilities in Germany (such as Bonn and Solingen), the United Kingdom, and a state-of-the-art facility in the United States that opened in 2023. This extensive network allows Haribo to produce over 160 million Goldbears every day to meet worldwide demand.

The company remains a family-owned business, currently managed by the third generation of the Riegel family. Its headquarters were moved from Bonn to Grafschaft, Rhineland-Palatinate, in 2018 to accommodate its vast international operations. The iconic slogan 'Haribo makes children happy – and adults as well' (Haribo macht Kinder froh und Erwachsene ebenso) highlights the brand's cross-generational appeal.