BULL'S-EYE Honey BBQ Sauce

Bull's-Eye BBQ Sauce is a brand of barbecue sauce that originated in the United States in 1985. It was originally created by the Kraft Foods Group to target the premium barbecue sauce market. The brand quickly gained popularity due to its bold, smoky flavors and iconic bull-mask logo. In the United States and Canada, the brand remains heavily associated with outdoor grilling and classic American barbecue culture.

In most global markets, including Europe and Germany, the brand is owned by the Kraft Heinz Company. While the brand has American roots, products sold in the European market are typically manufactured in European facilities, notably in Poland, to supply local demand. The Kraft Heinz Company, headquartered in Chicago and Pittsburgh, oversees the global production and distribution of Bull's-Eye, maintaining its status as a leading name in the condiment industry.