Made O'Meter
Discover where a brand or product originates
Xtra is a well-known value brand that targets budget-conscious consumers across the Nordic region. The brand is specifically developed for the retail cooperatives of Denmark, Sweden, Norway, and Finland, providing essential grocery items at a competitive price point.
Because Xtra is a private-label brand, its products, such as these roasted and salted peanuts, are sourced from various suppliers globally to ensure the best possible price. The manufacturing location can vary depending on the production batch, though it is managed under the strict quality standards of the Coop group. Ownership lies with the large Nordic retail cooperatives, ensuring that the brand remains a staple in the Scandinavian grocery market.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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