SodaStream

SodaStream is a world-renowned brand specializing in home carbonation systems that allow users to transform plain tap water into sparkling water and flavored sodas. The brand's origin dates back to 1903 in the United Kingdom, where it was originally invented by Guy Hugh Gilbey. Over the decades, it evolved from a high-end luxury item to a household staple focused on sustainability and reducing single-use plastic waste.

In the 20th century, the brand saw significant growth and underwent various changes in ownership before being acquired by Soda-Club, an Israeli company, in the 1990s. This move shifted the brand's operational base to Israel, where much of its manufacturing and research still takes place today. In a landmark deal in 2018, the global beverage giant PepsiCo acquired SodaStream for approximately $3.2 billion, integrating it into their portfolio as a key pillar of their 'Beyond the Bottle' strategy. Today, it remains a leader in the DIY beverage category, emphasizing environmentally friendly consumption.