Cien Care Hand Cream

Cien is a private-label personal care brand developed by the German supermarket giant Lidl. It offers a wide range of affordable skincare, haircare, and body care products that are often compared favorably to much more expensive brand-name competitors.

The brand was created in Germany by Lidl specifically to fill the budget-friendly cosmetics niche within their retail locations. The hand cream shown here is primarily manufactured in Germany, though Lidl sources its private labels from various European manufacturers depending on the specific product line. As a retail brand, its ultimate owner is the Schwarz Group, one of the largest retail conglomerates in the world, headquartered in Neckarsulm, Germany.