deit Zitrone

Deit is a pioneering German brand specifically known for being one of the first sugar-free soft drinks introduced to the market. Launched in the 1960s, it gained popularity by offering a vitamin-enriched beverage experience without the added sugar typical of sodas at that time. It remains a staple in the German diet soda segment, often associated with a health-conscious lifestyle and refreshing citrus flavors.

The brand is currently owned by DrinkStar GmbH, which is a subsidiary of Symrise AG. While the brand management and concentrate development occur centrally, the actual bottling and manufacturing are often carried out through a decentralized network of regional license partners throughout Germany to ensure local freshness and reduced transportation distances.