Nalu Fruity Energizer

Nalu is a brand of energy drinks originally launched in 2002 by The Coca-Cola Company. The brand was specifically developed for the Benelux market (Belgium, Netherlands, and Luxembourg) as a 'softer' energy drink option, focusing on natural fruit juices and a lower-calorie profile compared to traditional energy drinks. Its name is derived from the Hawaiian word for 'wave' or 'surf'.

Manufacturing takes place primarily in Western Europe to supply the local markets where it is most popular. Since 2015, the brand has been part of a significant asset swap between The Coca-Cola Company and Monster Beverage Corporation. As part of this deal, Coca-Cola transferred its energy drink portfolio, including Nalu, to Monster, in exchange for Monster's non-energy beverage lines. Today, Nalu is owned by Monster Beverage Corporation, which is headquartered in the United States, and it continues to be a leading brand in the Belgian energy drink segment.