Neutral Shampoo

Neutral is a brand specifically developed for sensitive skin, focusing on products with 0% perfume and 0% colorants. The brand was originally established in Denmark during the 1970s to address the growing concern of skin allergies.

While the brand has its roots in Danish health and hygiene standards, it was later acquired by the multinational conglomerate Unilever. Today, manufacturing for Neutral products occurs across several European facilities to meet international demand, with heavy production centered in Poland. The brand remains a market leader in Scandinavia and continues to be endorsed by various allergy and asthma associations, maintaining its commitment to biodegradable ingredients and hypoallergenic formulations.