Driscoll's Strawberries

These are fresh strawberries packaged by Driscoll's, a global leader in the berry industry. The presence of a QR code on the packaging is a hallmark of modern produce traceability and consumer engagement efforts. Driscoll's utilizes these codes to allow consumers to 'Follow Us To The Farm,' providing transparency regarding the specific region or farm where the berries were harvested. This initiative helps bridge the gap between the producer and the final consumer.

Driscoll's berries are grown by thousands of independent growers worldwide, including significant operations in the United States, Mexico, and Australia. The company was originally founded in California by the Reiter and Driscoll families, who began growing strawberries in the late 19th century. Today, Driscoll's Inc. remains a privately held, family-owned company headquartered in Watsonville, California. They are renowned for their proprietary berry varieties developed through natural breeding techniques, focusing on flavor and shelf life.