Paulaner Spezi

Paulaner Spezi is a cult-classic German soft drink that blends cola and orange soda. While the trademark for 'Spezi' actually belongs to the Brauhaus Riegele in Augsburg, Paulaner produces this version under a long-standing license and settlement agreement. It has become one of the most recognizable and popular non-alcoholic products in the Paulaner portfolio, particularly in the DACH region.

The product is manufactured in Germany at Paulaner's state-of-the-art facilities. The ownership structure reflects that of the Paulaner Brewing Group, which is a joint venture between the Schörghuber Corporate Group and Heineken. Despite its global distribution reach, the brand remains deeply rooted in Bavarian tradition and culture, maintaining its headquarters in Munich.