Paulaner Spezi Zero

Paulaner Spezi is a iconic German soft drink consisting of a mixture of cola and orange soda. Originally launched by the brewery Brauhaus Riegele in Augsburg, Paulaner Brewery Group entered a long-term licensing agreement to produce their own version. The "Zero" variant offers the classic taste without added sugars, catering to the calorie-conscious market while maintaining its status as a cult favorite in Central Europe.

The product is primarily manufactured in Germany, distributed through major retail chains and specialized beverage markets. The Spezi brand itself remains a unique case of trademark licensing, where multiple German breweries produce beverages under the name, though Paulaner’s version is the most widely recognized internationally.