Rockstar Energy Drink

Rockstar Energy Drink was founded in 2001 by Russell Weiner, the son of radio personality and entrepreneur Michael Weiner. The brand quickly established itself as a dynamic presence in the energy drink market, appealing to a youthful audience that values action and adventure. In March 2020, PepsiCo acquired Rockstar Energy Drink for $3.85 billion, aiming to strengthen its position in the energy drink market. PepsiCo's portfolio includes brands like Mountain Dew, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Quaker, SodaStream, Tropicana, and Mirinda.