Scrub Daddy - The Original Scrub Daddy - Scratch-Free Multipurpose Dish Sponge

Scrub Daddy is an American brand known for its innovative cleaning sponges with a unique smiley face design and temperature-responsive texture. Founded in 2012 by Aaron Krause, the company gained significant attention after appearing on the TV show 'Shark Tank,' where it secured an investment from entrepreneur Lori Greiner. The brand's signature product, the FlexTexture sponge, changes its firmness based on water temperature, offering versatile cleaning capabilities. As of March 2024, Scrub Daddy was exploring potential sale options, with discussions involving financial advisors and potential valuations in the hundreds of millions of dollars. The company sells its products through various channels, including its website, Amazon, Target, and Walmart. (reuters.com)