Rituals The Ritual of Sakura Foaming Shower Gel

Rituals Cosmetics is a prominent lifestyle brand that combines home and body cosmetics. Founded in Amsterdam in 2000 by Raymond Cloosterman, the brand aims to transform daily routines into more meaningful moments through high-quality products inspired by Eastern traditions.

The Ritual of Sakura line is one of their most popular collections, celebrating the Japanese tradition of Hanami (blossom viewing). While the brand is Dutch, their manufacturing is primarily outsourced to specialized producers within Europe to ensure high standards of safety and sustainability. This specific foaming shower gel is famously known for its unique technology that transforms gel into a rich, creamy foam upon contact with water.

Today, Rituals remains an independent company with its headquarters in the Netherlands. It operates as a global brand with thousands of points of sale worldwide, maintaining a strong focus on sustainability and being a certified B Corp.