Marlboro Red Cigarettes

Marlboro is perhaps the most iconic brand of cigarettes in the world, famous for its association with the American cowboy and the 'Marlboro Man' advertising campaign. Originally introduced in 1924 as a cigarette marketed toward women, the brand underwent a complete repositioning in the 1950s. Today, Marlboro Red is the flagship variety of the brand, known for its bold flavor and distinctive red and white 'chevron' packaging. The text on the health warning label suggests this specific pack is intended for the Balkan market (Serbo-Croatian/Bosnian/Montenegrin languages).

Ownership of the brand is split geographically following a corporate spin-off in 2008. Within the United States, Marlboro is owned and manufactured by Philip Morris USA, a subsidiary of Altria Group. For all markets outside of the United States, the brand is owned and managed by Philip Morris International (PMI). Manufacturing occurs in numerous facilities globally to meet local market demands, including major plants in Europe, Asia, and the Americas.