Marabou Milk Chocolate

Marabou is one of Sweden's most iconic brands, establishing itself as the country's most beloved chocolate manufacturer since its foundation in 1916. Originally created by the Norwegian chocolatier Johan Throne Holst, the brand was launched in Sweden because the trademark for his existing brand, Freia, was already taken. The name Marabou was inspired by the marabou stork, which appeared on the Freia company logo.

While the brand maintains its deep Swedish roots and continues to produce the majority of its chocolate products at the factory in Upplands Väsby, its ownership has transitioned over the decades through various mergers. Today, Marabou is part of a global snacking portfolio, ensuring its availability throughout Scandinavia and international markets while maintaining the classic 'Mmm... Marabou' identity.