Neophos Maskinrens

Neophos is the Danish and Icelandic brand name for the globally recognized dishwasher detergent brand known elsewhere as Finish. The brand is renowned for its specialized cleaning products for automatic dishwashers, including tablets, gels, and machine cleaners like the one shown in the image. Although localized under the Neophos name in these specific North European markets, the product formulations and branding identity are identical to its international counterpart.

The manufacturing of Neophos products takes place across several European facilities, primarily within the European Union, to serve various regional markets. The brand is currently part of the hygiene and pharmaceutical giant Reckitt (formerly Reckitt Benckiser), which acquired the brand through historical mergers involving the Benckiser company, the original developer of the dishwashing line in Germany.