FUN Light Pære

FUN Light is a popular sugar-free dilutable fruit drink brand highly established in the Nordic markets. Originally launched in Norway, the brand specifically caters to consumers looking for low-calorie alternatives to traditional juices and cordials. In Denmark, the brand is widely recognized for its vibrant marketing and variety of fruit flavors like Pear (Pære).

The production for the Danish market typically takes place at local facilities in Denmark or Sweden to ensure efficiency in the Nordic supply chain. The brand is currently owned by Orkla, a leading Norwegian consumer goods conglomerate that manages a vast portfolio of food and beverage brands across Northern Europe and the Baltics.