Weetabix Whole Grain Cereal

Weetabix is an iconic whole grain cereal originally created in the United Kingdom in 1932. The brand was founded when the British company Weetabix Limited acquired the rights to a cereal known as Weet-Bix. Since then, it has become a staple breakfast item globally. In Canada, Weetabix is produced at a specialized facility in Cobourg, Ontario, ensuring that the product sold in the en-CA market is manufactured locally using Canadian wheat.

The brand has undergone several ownership changes over the decades. While it was previously owned by entities like Lion Capital and the Bright Food Group of China, Weetabix was acquired in 2017 by Post Holdings, Inc. Post Holdings is a major American consumer packaged goods holding company. This acquisition integrated Weetabix into a portfolio of prominent North American cereal brands while maintaining its production facilities in North America and the UK.