RITZ Original Crackers

Ritz Crackers is an iconic snack brand originally introduced by Nabisco in 1934 in the United States. It was developed to offer a buttery, luxury-brand feel at an affordable price during the Great Depression. The name was inspired by the Ritz-Carlton Hotel to evoke a sense of high quality.

Today, the brand is owned by Mondelēz International, a global snack conglomerate that emerged after Kraft Foods split into two separate companies. While the brand has American roots, production takes place in various countries including the United States, Canada, Mexico, and the United Kingdom to serve different regional markets. In the European market, Ritz is a staple in the savory snack aisle, distributed through local Mondelēz subsidiaries.