JBL Go 3 Portable Speaker

JBL is one of the most recognized names in the global audio industry, renowned for its range of consumer electronics including speakers and headphones. The product shown is the JBL GO 3, a compact, waterproof portable Bluetooth speaker characterized by its rugged fabric design and integrated loop.

The brand's history dates back to 1946 in the United States, founded by James Bullough Lansing. Over decades, JBL established itself as a leader in both professional audio equipment for cinemas and concert halls as well as the home consumer market. Today, while the engineering and design often originate from US-based teams, the mass-market manufacturing for consumer products like the GO 3 is primarily concentrated in China and Vietnam to leverage global supply chain efficiencies.

In terms of corporate ownership, JBL is a flagship brand of Harman International Industries. In 2017, Harman was acquired by the South Korean conglomerate Samsung Electronics in a multi-billion dollar deal. This strategic move placed JBL under the Samsung umbrella, allowing the brand to benefit from Samsung's extensive global distribution network and technological advancements in connectivity and smart features.