Yum Yum Duck Flavour Instant Noodles

Yum Yum is a world-renowned brand of instant noodles that originated in Thailand. It was established in 1971 by Wan Thai Foods Industry Company Limited. The brand has become synonymous with authentic Thai flavors, particularly known for its wide variety of localized spice profiles and convenient cup and packet formatting.

The manufacturing process primarily takes place in Thailand, where the brand maintains significant production facilities to supply both domestic and international markets across Europe, Asia, and beyond. This centralization helps maintain the consistent flavor profile that has made the brand a staple in the quick-meal category.

Ownership of Yum Yum is a joint venture between the original founding entities and the Japanese multinational Ajinomoto Co., Inc. Ajinomoto acquired a significant stake in Wan Thai Foods Industry to expand its presence in the instant noodle market. Today, the brand remains under the umbrella of Ajinomoto, which is headquartered in Tokyo, Japan, and provides the global logistical support to distribute Yum Yum products worldwide.