AXA Gold Original Müsli

AXA is a premier Nordic breakfast brand with roots dating back to the late 19th century in Sweden. It was founded by Peter Otto Stokkebye, who established a revolutionary oatmeal mill in Lödöse and later in Agnesberg, near Gothenburg, in 1910. The brand became famous for introducing 'steam-prepared' oats, which drastically reduced cooking times for Swedish households.

In 1959, the brand was acquired by Kungsörnen AB, which was already under the ownership of Lantmännen. Today, AXA is a flagship brand of Lantmännen Cerealia. The product is primarily manufactured in Sweden, notably at facilities in Järna and other specialized mills across the Nordic region including Norway and Denmark. As part of a large agricultural cooperative, the brand emphasizes a 'farm to fork' philosophy, utilizing grains grown by thousands of Swedish farmers.