Taffel Original Potato Chips

Taffel is a renowned Nordic snack brand with deep roots in Denmark. It was originally launched by Dansk Salt in 1959 and has since become one of the most recognized potato chip brands in the Danish market, known for its classic red, white, and blue packaging. The brand's history is closely tied to the development of industrial chip production in Northern Europe.

Over the decades, the ownership of Taffel has shifted through several corporate acquisitions. Today, the brand is owned by Orkla, a Norwegian industrial conglomerate that acquired the snack operations from the Pernod Ricard group. While the brand has a strong local identity in Denmark, its production is integrated into Orkla's broader European supply chain, with major manufacturing facilities located in Denmark and neighboring Nordic countries.