Nutella Hazelnut Spread

Nutella is a world-renowned hazelnut and cocoa spread created by the Italian confectionery giant Ferrero. The brand's history dates back to post-World War II Italy, when cocoa was scarce and expensive. Pietro Ferrero, a pastry chef in Alba, Piedmont, developed a clever solution by using locally abundant hazelnuts to create a paste called 'Giandujot,' which eventually evolved into the spreadable 'Supercrema.' In 1964, Michele Ferrero refined the recipe and rebranded it as Nutella, leading to its massive global success.

Today, Nutella is manufactured in numerous facilities worldwide to meet regional demand. For the European and Scandinavian markets, production primarily takes place at the Ferrero plant in Stadtallendorf, Germany, though the company also operates major plants in Italy and France. The brand remains entirely family-owned, managed through a complex structure of holding companies under the Ferrero Group, which is currently overseen by Giovanni Ferrero. As of 2026, the company continues its aggressive global expansion while maintaining its status as a private, family-led empire.