Sensodyne Repair & Protect Toothpaste

Sensodyne is a globally recognized oral care brand specialized in sensitivity relief. Originally introduced in 1961 by the Block Drug Company in the United States, it quickly became a leader in desensitizing technology using ingredients like strontium chloride and later potassium nitrate.

In 2000, the brand was acquired by GlaxoSmithKline (GSK), which expanded its reach and clinical research, introducing breakthrough technologies like NovaMin, which is the core of the 'Repair & Protect' line seen in the image. In July 2022, GSK demerged its consumer healthcare division into an independent entity named Haleon plc.

Today, Sensodyne is manufactured in various high-tech facilities around the world, including the United Kingdom and Slovakia, to serve its massive global market. As of 2026, Haleon remains the ultimate owner, focusing exclusively on consumer health products and maintaining Sensodyne as its flagship oral health brand.