Fairy Ultra Dishwashing Liquid

Fairy is a storied household brand that has become a symbol of efficiency and gentle care in the kitchen. Originally established in the United Kingdom in 1898 as a laundry soap by Thomas Hedley & Co., the brand was transitioned into the dishwashing liquid market with its iconic green formula introduced in the 1960s. Over the decades, it has expanded its portfolio to include ultra-concentrated formulas, dishwasher tablets, and laundry products.

Today, Fairy is a flagship brand of the American multinational Procter & Gamble, following the acquisition of Thomas Hedley & Co. in 1927. While it maintains a strong manufacturing presence in the UK, particularly at the West Thurrock factory in Essex, it is also produced in several other facilities across Europe and globally to serve international markets. The brand is known locally by different names in certain regions, such as JAR in Central Europe and Yes in Sweden, but it remains a pillar of P&G's global home care division.