Mike Mitchell's Peanut Butter Creamy

Mike Mitchell's is a private label brand primarily sold through the German discount retailer Penny (a subsidiary of the REWE Group). While the brand uses American-themed imagery, such as the Statue of Liberty and the US flag, to market an 'authentic American style,' the product is actually manufactured in Europe to meet local distribution needs.

The brand was created by the REWE Group to offer consumers budget-friendly American-style snacks and pantry staples. The manufacturing is typically outsourced to large-scale food processors in the Netherlands, which is a major hub for peanut processing and spread production in the EU. As a private label, ownership resides entirely within the REWE Group corporate structure.