Paulaner Hefe-Weißbier Naturtrüb

Paulaner Hefe-Weißbier Naturtrüb is a quintessential Bavarian wheat beer with a heritage dating back to 1634. It was originally established by the Paulaner Order of mendicant friars in Munich, who brewed it as 'liquid bread' to sustain themselves during Lent. To this day, the beer is primarily brewed in Munich at the brewery's Langwied site, strictly adhering to the Reinheitsgebot (German Purity Law), which permits only water, malt, hops, and yeast.

Ownership of the brand has evolved into a strategic joint venture between the Schörghuber Group and the Dutch brewing giant Heineken. The Schörghuber Group, a family-owned German conglomerate with diverse interests in real estate, hotels, and beverages, holds a 70% majority stake. Heineken International owns the remaining 30%. This partnership combines centuries of Bavarian brewing tradition with an expansive global distribution network, making Paulaner one of the six exclusive breweries permitted to serve beer at Munich's world-famous Oktoberfest.