Vel Dishwashing Liquid Traditional

Vel is a dishwashing detergent brand introduced in the United States in the late 1940s by Colgate-Palmolive. The brand has been sold in various countries, including Argentina, Mexico, Puerto Rico, Venezuela, and Scandinavian countries. In Mexico, it was sold as Vel Rosita (Vel Pink) due to the liquid being pink and the bottles it was sold in. The brand is currently owned by Colgate-Palmolive, a multinational consumer products company headquartered in the United States.