Made O'Meter
Discover where a brand or product originates
Ben's Original (formerly known as Uncle Ben's) is a globally recognized brand specializing in rice and cooking sauces. This particular product is a bottled sauce, typically used for Asian-style stir-fries. The brand underwent a major global rebranding in 2020 to remove racial stereotypes associated with its previous name and imagery.
While the brand has deep American roots, its manufacturing is highly decentralized to serve various markets. In Europe, Mars Inc. operates several facilities, including a major rice mill in Olen, Belgium, and a food factory in the Netherlands where many of its sauces and salsas are produced for the Continental market. Consequently, the product is often labeled as 'Made in the EU' to reflect its multiple manufacturing touchpoints across the region.
The brand is owned by Mars, Incorporated, one of the world's largest privately held food and pet care companies. Headquartered in McLean, Virginia, Mars continues to manage Ben's Original as a core part of its Food & Nutrition segment, focusing on convenience and health-conscious meal solutions.
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