Tuborg Squash Appelsin

Tuborg Squash was introduced in Denmark in 1936 as a refreshing orange soda. Over the decades, it has become a staple of Danish beverage culture, famously promoted through a series of iconic commercials starting in the 1980s.

Originally launched by the Tuborg Brewery, the brand became part of the Carlsberg Group following the merger of the two brewing giants in 1970. Today, it remains one of the most recognized soft drink brands in Scandinavia. Production primarily takes place in Denmark at Carlsberg's modern brewing facilities, ensuring the original recipe's consistent quality for the local market.