Lavazza Qualità Oro Coffee Beans

Lavazza Qualità Oro is one of the most iconic products of the Lavazza portfolio, representing the traditional Italian espresso experience since its first blend was created in 1956. The product pictured is the 500g variant of 100% Arabica coffee beans, known for its sweet and aromatic profile.

Lavazza is a major global player in the coffee industry, headquartered in Turin, Italy. The brand remains under the private ownership of the Lavazza family through Luigi Lavazza S.p.A. The company is renowned for its vertical integration and commitment to Italian roasting traditions, with most of its premium bean products, including Qualità Oro, being roasted and packaged in its Italian facilities. This specific product sits alongside the Caprisette Italiano beans (seen on the right), which is a private label brand primarily associated with and distributed by Coffee Mate (Kavos Draugas) in European markets.