Cuba Cola 1953

Cuba Cola is a cola-flavored soft drink introduced in Sweden in 1953 by Saturnus AB, making it Sweden's first cola beverage. The name 'Cuba Cola' was chosen to evoke an exotic image, as Cuba was considered exotic during the 1950s. The recipe was owned by Saturnus AB of Malmö and brewed under license by various Swedish breweries, including Vasa Bryggeri, Hammars Bryggeri, Heines Bryggeri, Guttsta Källa, and Krönleins. In 2018, the Spendrups family acquired the brand, and in 2020, Cuba Cola was relaunched with an updated recipe and retro design. The primary owner of Cuba Cola is the Swedish company Spendrups Bryggeri AB, which is headquartered in Sweden.