Whiskas Cat Food

Whiskas is one of the most recognized global brands for cat food, famous for its purple packaging. The product shown in the image is a portioned snack or wet food variety, widely available in German retail markets. While the brand originated under the Kal Kan name in the United States, it has grown into a European-led market leader through extensive British and German manufacturing and research.

Today, the brand is a cornerstone of the Mars Petcare division. Production for the European market, specifically for Germany, is often handled at large-scale facilities in Verden, Germany, or Melton Mowbray in the United Kingdom. As a subsidiary of Mars, Incorporated, a massive private American multinational, the brand benefits from a global supply chain and extensive veterinary research facilities like the Waltham Petcare Science Institute.