TRUE DATES Sweet Peach

True Dates is a contemporary snack brand founded in Denmark, focusing on providing a healthier alternative to traditional confectionery by using dates as the base. The product shown, 'Sweet Peach', consists of dried dates flavoured with fruit extracts to mimic candy while maintaining a high fiber content and no added sugar.

The brand was established by the Danish company True ApS (now True Gum), which gained international recognition for its plastic-free chewing gum. True Dates are proudly 'made in Denmark', where the processing and flavouring take place, although the raw dates themselves are typically sourced from traditional date-growing regions like North Africa or the Middle East. The brand remains under the ultimate ownership of its founders and investors within Denmark, continuing its mission of clean-label snacking.