Merrild Coffee

Merrild is a household name in Denmark, deeply rooted in the country's coffee culture since it was founded by Møller Merrild in 1964. Originally starting as a small roastery in Middelfart, the brand quickly became synonymous with the 'hygge' lifestyle, known for its mild and balanced blends specifically tailored to Scandinavian palates.

Today, Merrild is part of the global coffee landscape under the ownership of the Italian coffee giant Luigi Lavazza S.p.A., which acquired the brand in 2015. While the brand maintains its Danish identity and heritage, its production and sourcing are part of a global supply chain. The coffee beans are sourced from various regions worldwide, including Central and South America and East Africa, and are processed in multiple facilities, though the brand remains the market leader in the Danish retail sector.