Gevalia Coffee

Gevalia is a historic coffee brand with deep roots in Sweden, specifically originating from the port city of Gävle in 1853. Founded by Victor Theodor Engwall, the brand's name is actually the Latin translation of the city Gävle. For over a century, Gevalia remained a family-owned business under Victor Th. Engwall & Co until it was acquired by General Foods (a predecessor to Kraft) in 1971.

Today, the brand operates under a split ownership model following corporate divestitures and mergers. In North America, Gevalia is owned and marketed by The Kraft Heinz Company, where it is positioned as a premium retail brand. In the rest of the world, including its home market of Sweden and across Europe, the brand is owned by JDE Peet's (Jacobs Douwe Egberts), which was formed through the merger of D.E Master Blenders 1753 and the coffee division of Mondelez International.

Manufacturing takes place in multiple locations to serve these different markets. The primary facility for the Nordic and European regions remains the historic roastery in Gävle, Sweden, which is one of the largest in Scandinavia. For the North American market, production is often localized to Kraft Heinz facilities in the United States to ensure freshness and efficient distribution.