got2b Glued Blasting Freeze Hairspray

got2b is a vibrant hair styling brand that originated in the United States under the Schwarzkopf umbrella. It was specifically developed to cater to younger consumers looking for high-performance, edgy, and creative styling solutions. The 'Glued' line, particularly the hairspray, has achieved iconic status globally for its extreme hold.

Technically, the brand is owned by the German multinational Henkel. While the brand concept was born in the US to capture a dynamic market segment, the production is now spread across various Henkel manufacturing facilities worldwide, including locations in Europe and North America, to meet global demand. Henkel continues to manage got2b as part of its expansive Consumer Brands division, focusing on innovative formulas and iconic yellow packaging.