Cien Men Deodorant Polar Fresh

Cien is a specialized personal care brand primarily available at Lidl supermarkets. It offers a wide range of affordable beauty and hygiene products, including skincare, haircare, and body care items like the Polar Fresh deodorant shown.

The brand was developed by the Schwarz Group, a German multinational retail group that operates Lidl and Kaufland. As a private label, Cien products are designed to compete with major international cosmetic brands by offering high-quality formulations at a lower price point.

Manufacturing typically occurs in Germany and other European countries through various third-party cosmetic manufacturers. The brand remains under the ultimate ownership of the Schwarz Group, headquartered in Neckarsulm, Germany. This vertically integrated approach allows the company to maintain strict quality control and distribution efficiency across its global network of retail stores.