Capri-Sun Orange

Capri-Sun is a globally recognized juice drink brand famous for its unique foil pouches. Originally introduced in 1969 in West Germany under the name 'Capri-Sonne', the brand was created by Rudolf Wild. It quickly gained international popularity for its convenient, portable packaging and fruit-flavored varieties.

Today, Capri-Sun is produced in numerous locations worldwide through various licensing agreements. While the recipe and brand identity remain centrally managed, local production allows for regional distribution. The brand is currently owned by Capri Sun Group Holding AG, a private company headquartered in Switzerland, which is part of the Wild family business interests. In many territories, major beverage companies like Coca-Cola or Kraft Heinz have previously held or still hold distribution and manufacturing rights, though the brand remains an independent entity under the Swiss-based holding group.