Capri-Sun Orange

Capri-Sun (formerly Capri-Sonne) is an iconic juice drink brand recognized worldwide for its unique stand-up foil pouch and straw. The beverage was developed in Germany during the late 1960s with the intent of creating a refreshing, preservative-free drink for children. Today, it is available in over 100 countries and remains a staple in lunchboxes and for on-the-go consumption.

The manufacturing process is decentralized to ensure freshness and reduce logistics costs. While the concentrate and proprietary pouch technology often originate from German engineering, the final filling and packaging occur in various regional facilities across Europe, North America, and other continents. For the European market, German and British production lines are primary sources.

Ownership of Capri-Sun is primarily held by Hans-Peter Wild, through Capri Sun Group Holding AG, headquartered in Switzerland. While the brand remains independently owned by the Wild family, Coca-Cola Europacific Partners (CCEP) historically managed much of the distribution in Europe, though recent shifts have seen the brand reclaim more direct control over its sales and marketing operations to better align with its sustainability and global growth strategies.